When it comes to mobile marketing, and specifically to the mobile web, there are a multitude of things you need to take into account such as the placement and composition of any ads that are used. This and many other related tips are included here in the following article just for you.
Integrate mobile marketing into other types of marketing. Mobile works best when tied together with other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile site. You have endless opportunities.
You must remember that in order to receive something from your subscribers you have to give to them. Try offering some type of incentive. This can be special access to relevant information, special mobile content, or even some coupons to help increase their take rates and your subscribers’ participation.
Understand that mobile marketing is necessary for your business. You need to have a direct method of communication with your customers, and mobile marketing is an immediate way to do it. Setting up mobile marketing is also a great way to truly understand what your customers are interested in, and how to cater to that.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Never send unnecessary messages to your customers. Every message you send should contain information that matters to your readers. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers are looking to get information, not some funny texts they expect to get from a friend.
Weigh your competition. Have a family member or friend sign up to a mobile subscription of a competitor. Doing this will give you an inside look as to how their program operates, and let you know what you can do that will outperform them. Doing this before you actually start your campaign will give you a strong edge.
Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you’re sending out via mobile marketing, make sure you’re including an unsubscribe link so that people can opt out if they choose.
Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.
Social media is not a buyer’s market; it’s essentially a large, ongoing conversation that you will need to participate in as a mobile marketer. You cannot be the proverbial salesman here. Instead, you really have to be a mobile user much more than a marketer. This means you need to focus more on communication and less on being authoritative.
If you are designing a mobile message, get the most mileage out of your next tact by also including something similar in your basic internet marketing campaign. This will work to ensure that your best material is distributed to as many people within your market as possible. There is no reason to keep your efforts separated.
Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!
Dedicated short code is the best choice. You will pay more for this service, but it will assist you in protecting your brand. Dedicated short code also offers you some legal protection.
Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited in the number of characters you can use. If you choose “B” instead of “be”, or “2” instead of “To” you will save characters, and potentially cost. There are some great texting translators online which can help with this.
Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word ‘stop’ will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don’t want a text does not mean they do not want to be a customer.
To summarize, there is a lot that goes into each distinct branch of mobile marketing as well as how to implement it as a whole. Hopefully you picked up on at least a few helpful hints here and will be able to set yourself up for a great marketing plan.