Mobile marketing is the new wave of marketing that allows businesses to access their potential consumers at almost any point in their day. Due to the accessibility allowed to consumers by mobile devices of all kinds, businesses can now capitalize on the digital age in a more direct way then ever before.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. If your customer has a smartphone, they can use these codes to unlock special content or deals. Your brochures, business cards and catalogs should all have QR codes printed on them. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
When building a mobile marketing campaign, you need to make sure that you know your market first and foremost. If you cannot identify and correctly cater to your intended market, your campaign is going to ultimately fall flat and nothing will be able to save it. Identify your market and know it well.
You will have a tough choice in mobile marketing dealing with whether to go with mobile apps or mobile sites. You need to let the actual message choose its medium here. In other words, you should go with the flow with whatever works better with one method than the other. Don’t try to force it to go well the other way.
If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.
Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.
A key element to mobile marketing success is to target your message whenever possible. If you have known buying habits of customers, your advertising and marketing should be targeted towards the buying habits of these customers. You already have your foot in the door with them, so why not go with what has already been successful with them.
When building your database for mobile marketing, get legitimate permission from your audience to receive your communication. It may be very tempting to just dump all of those mobile numbers you have accumulated right into a campaign system, but you may not be doing yourself a favor. Mobile marketing is disliked by many people, as it is more intrusive than other forms of advertising. You may drive a decent amount of your user base away by subscribing them without permission.
Use QR codes. These images allow people to interact with your campaign by scanning a code that will redirect them to your website. Make sure the QR code takes people to a place where they can find useful information or interesting discounts. If not, they might not scan another code from you.
Be a leader in mobile marketing, not a follower. Mobile marketing is still the wild, wild west when it comes to innovation and creativity. There are a lot of options available on the market to consider, but don’t only go with what’s out there. Look at your audience and strategize on new ways to reach them via mobile. You may come up with a successful mobile messaging alternative at a fraction of the price of a paid service!
When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.
Now that you have a full understanding about mobile marketing and how it can benefit your business, you can take the first steps toward increasing your visibility. The advice within this article can be a stepping stone to the world of mobile marketing and increased profit potential for your business.