When it comes to owning a website, it is important that you get its name out there. Whether you are a novice or an expert, there are always things to learn when it comes to promoting your website. This article is going to talk about search engine optimization, the best way to get web page viewed.
In search engine optimization, a website with many links leading to it from other sites, will receive a big boost to its position on the results page. Search engines give great weight to exterior links that mention search terms when evaluating the relevance of a particular website. Cultivating these links is an effective search engine optimization strategy.
If you are looking to get a better handle on what keywords and phrases to use in SEO, first you have to know which phrases people actually use. Google maintains an AdWords program that will allow you to do this. You enter specific words and phrases, and AdWords will return how many times people have conducted searches for those specific words and phrases.
Pick a domain name that is full of your chosen keywords. Make sure your website is easily found when people search for it. Keep in mind that not everyone visiting your site will have followed an ad. Many will arrive because they were searching for products your site contains.
Make a number of mini-sites that lead back to your main site. This way, each site can focus on one or two keywords and have a fully functional site that you can optimize and get traffic for, but serves a dual purposes since it will link back to your main website. The more mini-sites you have, the more point to your original site, and that will cause it to rise in the search engine page rankings.
When dealing with Meta and title tags on your pages, you have to remember to keep them very unique. In the world of SEO, finding a site that ranks highly without the proper keyword usage is extremely rare, and most of the top-ranking sites constantly change their tags and make them unique to the people who are searching in their particular market.
To know if your search engine optimization is working or not, it’s important to keep an eye on your search rankings. Use tools from different search engines to monitor your page rank. Look at your site’s referrer log on a regular basis to see where visitors are coming from and what terms are leading them to your site.
Use keywords throughout your site to maximize your visibility to search engines. Be sure to choose appropriate and popular keywords that are commonly searched by people looking for information about your products and services. The two most important places to include keywords are the title tag and the page header.
Use your incoming links carefully. Search engines will actually look at who is linking to your site regularly, and if they are a quality website themselves. If the search engine does not recognize the linking website of one of high quality, then the website linking to you may take you down a notch in the search engine’s credibility standards.
Design your website from the start with search optimization in mind. If you include too much Flash or other products that search engines do not use, you are not going to be very high up on their radar. Keep that in mind when you begin your website, and you will have a much easier time in the future.
Find the right keywords to list your website with Google. You can use the Google Keyword Tool for that. You should use a keyword that gets over a thousand searches a month, and that correspond to websites that do not get as much traffic as you do. This way, your website will appear on top of the search results.
When titling your website files and setting their URLs, use hyphens rather than underscores to separate words. (e.g. “my-homepage” rather than “my_homepage”) Using hyphens lets search engines read separate keywords when they index your site. Underscored titles will appear to search engines as one long keyword – and that keyword is not likely to be a search term.
Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.
As stated in the beginning of this article, promoting your web page is just as important as creating it. The most effective way to do this is by using search engine optimization. This way, a person will be directed to your site. Hopefully, you can take the tips from this article and get your web page known!