Once the hard work of making a website is over, the hard work of submitting it to the search engines and having it show up in the results begins. Maybe you think you have to have a computer science degree to do it, but this article will show you some practical advice on how even you, can make your website stand out.
If you are updating your site and changing your approach, be sure that you go through the content and replace old tags and keywords. Leaving some unchanged might seem like a smart move, since you’ll still be catering to those term searchers, as well. But your efforts should be focused totally on the best campaign and that means changing completely, instead of spreading yourself thin.
Although there are many search engines out there, you should focus on the big three and leave the rest alone, to start. Google, Yahoo and Bing are the big boys on the block, with Google controlling the lion’s share of the market. So when optimizing your site, stick to the types of things a search engine like Google appreciates. There’s no sense in optimizing for Ask or MSN, when there’s really no money there.
As you begin to build your site, you will find out various ways to help customers and search engines navigate your site. One such way is to use breadcrumb navigation. This is a method of secondary navigation which makes it easier for users to navigate around your website once there. The idea is that each page is accurately described so people always know their way around.
Today most major search engines offer specialized local listings. For websites with any kind of real-word presence, registering with these local listings will improve search engine performance. Any additional features of the local listings – like maps and reviews – should be taken advantage of to increase a website’s total exposure.
Choose an easy to remember domain name relating to your product line. For instance, “widgetsrus.com” works well for a site selling widgets. Not only will it be easier for customers to find your website, but search engines will pick up on the related words to direct a lot more traffic your way.
Use keywords naturally. Many article marketers want to stuff their articles with as many keywords as they can because they are trying to get the search engines to “see” their article, but the truth is this: people have to read articles too. If you use keywords in your article, be natural and conversational so that people keep reading it.
If you want to rank high, do not try to build your page to the most popular keywords. You want to choose a keyword that ranks high but is not in the top 3. It is much more difficult to break into the search rankings of extremely popular keywords and it is harder to stay at the top if you get there. Lower popularity keywords will give you much more of an open playing field to build your ranking.
If you want your website to get a lot of hits, it is important that you create plenty of relevant keywords. This is important because without creating these keywords, people using search engines are less likely to be directed to your page. Make sure to clearly describe what your website is about.
Think about ways people might search for your website, and be sure to incorporate those keywords and phrases into your site that will help them find you. Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded “keyword stuffer” label.
An accurate title for each page on your website is key to search engine optimization and will bring more visitors to your page. Besides the name of your business, the title can also include your location and other important information that a customer may be looking for. This should be placed within thetag.
Use the H2 and H3 tags sparingly as they can trick search engine spiders into thinking your website is spam. The actual algorithms and mathematical equations used by search engines to determine page rank aren’t entirely known, but many believe they have at least a good idea. The space between header tags seems to be an indicator of a spam site, so only using one (H1) can avoid that problem entirely.
Use an HTTP 301 redirect instead of a meta refresh or a 302 redirect. 301 redirects tell the search engine that the new location for your site is permanent and they should index the new location. Meta refresh and 302 redirects are intended for temporary re-locations, and are often used by spammers, meaning that using them could hurt your rankings.
So there you have it. Nothing but ideas. If you put this information to work and use the tips and tricks that have been provided here to you, you should see results in your search engine optimization goals. The benefits are well worth all the effort and research you may need to do.